From the inception of soccer in St. Louis as #MLS4TheLou to the largest brand reveal in MLS history with St. Louis CITY SC, to 30,000 presale tickets sold in under 15 minutes, my work has spanned the entire creation of a major league sports team. As the lead social community manager, I worked with my team to help maintain #MLS4TheLou while simultaneously developing branding and social strategy for St. Louis CITY SC. I worked closely with the MLS marketing to ensure a smooth launch and provided consistent engagement on all social platforms before, during, and after the brand launch.

As a result, my team completed the largest Major League Soccer brand launch in MLS history as evidenced by the statistics snapshot. Below are examples of quick-turn engagement and copy during the brand launch week, and during the presale for tickets.