During my work with #STLMade, I increased follower counts overall, across Facebook, Twitter, and Instagram by over 300%. We broke 10k followers on Instagram, quickly surpassed 20k, and worked to use that leverage across all of our social channels.

On a day-to-day basis, I curated positive news from the St. Louis region to reframe with simple copy that was then reshared to our feeds. I had a heavy hand in brand development and continuously worked with the larger team and clients to take the vision of #STLMade to new levels. I encouraged the brand’s developers to create a TikTok account, where I utilized both organic and paid advertising to drive our audience to follow us, engage, and discover our other platforms.

In addition, I created all organic social content including Reels, TikToks, YouTube Shorts, and Instagram stories. I frequently served as a liaison and primary content creator for the brand as I worked with them. Examples from Twitter and Instagram are posted below, and all examples were also posted to Facebook.